OUR STORY

Brands Direct Online is a proudly Australian-owned and operated premium online retailer. Established in 2018, our company was born from a trusted industry leader with over 30 years of experience across bathroom, kitchen, laundry, appliances, and hardware solutions.

We’ve proudly served thousands of customers across Australia — from homeowners and renovators to architects, designers, builders, and tradespeople — delivering high-quality products backed by exceptional service and trusted reviews.

Our extensive product range includes:

Bathroom – Tapware, basins, vanities, cabinets, mirrors, baths, toilets, showers, accessories, grates, and plumbing fittings.

Kitchen – Sinks, tapware, water filter systems, and waste disposers.

Appliances – Ovens, cooktops, rangehoods, fridges, wine coolers, dishwashers, laundry machines, alfresco kitchens, BBQs, and microwaves.

Small Appliances – Coffee machines, vacuum cleaners, air purifiers.

Laundry – Sinks, tubs, and tapware.

Heating & Cooling – Air conditioners, gas fires, floor heating, space heaters, and hot water units.

Outdoor & BBQ – Alfresco kitchens, BBQs, outdoor refrigeration, and more.

We proudly stock some of the industry's most trusted and innovative brands, including Amelie, Fienza, Meir, and Caroma, ensuring quality, style, and performance in every product we offer.

In 2025, we took an exciting new step by launching our own exclusive product range — designed to cut out the middleman and pass the savings directly on to our customers. We're especially proud of our Amelie range, which showcases our commitment to style, durability, and outstanding value.

At Brands Direct Online, we’re committed to offering expert advice, competitive pricing, and a seamless online shopping experience. Whether you're renovating a single room or managing a large-scale project, we’re here to help you bring your vision to life.